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  1.  20
    Deconstructing Subtle Racist Imagery in Television Ads.Haseeb A. Shabbir, Michael R. Hyman, Jon Reast & Dayananda Palihawadana - 2014 - Journal of Business Ethics 123 (3):421-436.
    Although ads with subtle racist imagery can reinforce negative stereotypes, advertisers can eliminate this problem. After a brief overview of predominantly U.S.-based research on the racial mix of models/actors in ads, a theoretical framework for unmasking subtle racial bias is provided and dimensional qualitative research is introduced as a method for identifying and rectifying such ad imagery. Results of a DQR-based study of 622 U.K. television ads with at least one Black actor indicate subtle racially biased imagery now supersedes overt (...)
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  2.  8
    Emancipatory Ethical Social Media Campaigns: Fostering Relationship Harmony and Peace.Arsalan Mujahid Ghouri, Pervaiz Akhtar, Maya Vachkova, Muhammad Shahbaz, Aviral Kumar Tiwari & Dayananda Palihawadana - 2020 - Journal of Business Ethics 164 (2):287-300.
    While emancipatory ethical social media campaigns play an imperative role for fostering relationship and facilitating peace, limited research has examined the motivational response from peace-promoting viral videos. This research scrutinizes the effects of a viral video titled “Peace Anthem”: a mash-up between Pakistani and Indian national anthems, performed by famous artists and broadcasted in the wake of Independence Day in India and Pakistan. We examine the effect of listening to the anthem medley on relationship harmony using a longitudinal study design (...)
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  3.  12
    Erratum to: Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces.Leonidas C. Leonidou, Paul Christodoulides, Lida P. Kyrgidou & Dayananda Palihawadana - 2017 - Journal of Business Ethics 140 (3):607-607.
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