The article analyses party documents and rhetoric from Kotleba’s People’s Party of Our Slovakia (ĽSNS) and demonstrates that it has a culturally conservative, instrumental and paternalist-populist attitude to gender issues. The thematic analysis indicates that the ĽSNS not only seeks to promote traditional gender roles and the exclusion of women from public space but also uses quasi-feminist arguments. These, for instance, call on women to engage more in public life but only in support of its patriarchal agenda. Our findings show (...) that gender related issues feature only peripherally in ĽSNS rhetoric, however they are used strategically as a theme that cuts across the party ideology, forming not its core but being purposely used in relation to the party’s main priorities. ĽSNS uses gender related themes as part of its political arsenal for (1) increasing the party’s support amongst women and (2) seeking to involve more women in the party’s activities to increase its acceptability among voters. (shrink)