ABSTRACTSolving a conflict between two response options in an interference task has been found to increase control in a subsequent conflict situation. The present research examined whether such conflict adaptation persists in the presence of distractors that have motivational relevance and are therefore competing for attentional resources. In an adjusted flanker task, motivational distractors were presented together with the current trial while the previous trial never included any distractor. Accumulated evidence across three studies showed that motivational distractors reduced the conflict (...) adaptation effect. This was found irrespective of the location at which the distractor occurred, and independent of its valence. Study 3 and a merged data analysis ruled out low-level alternative explanations. In line with a dual competition account (P... (shrink)

In this commentary we challenge Fitouchi et al.'s puritanical morality account by presenting evidence showing (1) that pursuing harmless pleasures can actually support self-regulation, and (2) that sharing pleasurable experiences can foster cooperation. We conclude that puritanical morality is not as adaptive as presented, and may even suppress the potential benefits pleasure can have for the individual and society.