The increasing pervasiveness of datafication across social life is significantly challenging the scope and meanings of visibility. How do new modes of data capture compel us to rethink the notion of visibility, no longer understood as an ocular-based perceptual field, but as a multifaceted site of power? Focusing in particular on technologies of algorithmic recognition, the article argues that in order to understand the broad stakes of visibility under algorithmic life, the intersection between algorithmic recognition and the notion of social (...) recognizability needs to be further theorized. In dialogue with the work of Sondra Perry, and drawing on contributions from feminist and critical race theories, the article revisits theoretical debates on racialized visibility within photography and film to show how racializing processes are inscribed in digital and algorithmic technologies. In reading through these debates, the article suggests that visibility, as a racial formation, is always already subjected to an algorithmic logic. Through the analysis of Sondra Perry’s work, the article sketches out a political ontology of the image premised on the intersection between computation and the markings of the flesh as a possible way to think through the stakes of visibility under algorithmic life. (shrink)

Ever since Big Data became a mot du jour across social fields, optical metaphors such as the microscope began to surface in popular discourse to describe and qualify its epistemological impact. While the persistence of optics seems to be at odds with the datafication of vision, this article suggests that the optical metaphor offers an opportunity to reflect about the material consequences of the modes of seeing and knowing that currently shape datafied worlds. Drawing on feminist new materialism, the article (...) investigates the optical metaphor as a material-discursive practice that actively constitutes the world, as metaphors imply modes of thinking, knowing and doing that have material enactions. Expanding visual culture theories, the notion of ‘optical unconscious’ is taken up to discuss the tensions between displacement and persistence of optics within datafied worlds, that is, how optical vision is displaced but also mobilised and repurposed by data-driven knowledge. In dialogue with feminist science and technology studies and speculative ethics, I suggest that the datafication of vision offers a chance to reconceptualize the sense of sight towards a sensorial engagement with Big Data premised on responsibility, care, and an ethics of unknowability. Within this framework, vision may be conceived differently, perhaps not only as enhancement and control, but as generator of new possibilities. Ultimately, the article proposes that the visual theories after which Big Data is being imagined matter not only for our understanding of Big Data's epistemic potential, but also for the possibility of shaping emerging data worlds. (shrink)