Slavoj Žižek’s methodological reliance on analogy, tautology, and examples - and particularly on crude, humorous, or popular ones - is an oft-discussed and controversial feature of his work. My aim throughout this paper is to examine certain philosophical concerns - and namely universality - in Žižek’s work. As I will propose, tautology and analogy - particularly when understood vis-a-vis desire - offer us a rhetorical means of exploring these concerns; insofar as we accept tautology and analogy as strategic/pedagogic devices, they (...) are therefore subject to investigations that exceed their immediately apparent use-value of clarifying an unknown concept. Through an examination of the strategic place of tautology and analogy in Žižek's work, this paper seeks to subject such methods to analysis in the context of broader philosophical concerns which appear across Žižek's oeuvre - namely universality, parallax, minimal difference, and the 'location' of the objet a in this comprehension of difference. (shrink)