This volume brings together twenty original essays on the changes and continuities in gender relations and intersecting politics of sexuality, race, class and location. The book is located in debates about contemporary culture at a moment of rapid technological change, global interconnectedness and the growing cultural dominance of neoliberalism and postfeminism. The collection traverses disciplines, spaces and approaches. It is marked by an extraordinarily wide focus, ranging from analyses of celebrity magazines and makeover shows to examinations of the experiences of (...) young female migrants, 'mail order brides' and young women who repudiate feminism. The contributions are united by their attempts to think through the ways in which experiences and representations of femininity are changing in the twenty-first century. Are we seeing new femininities? Are neoliberalism and postfeminism constructing new identities and subjectivities? What kinds of analytic tools and cultural politics are needed to critically engage with the current moment? This book will be of interest to everyone studying gender, media or cultural studies. (shrink)

This article adds to contemporary analyses of neoliberalism by shedding light on its psychic life. Writers in the Foucauldian tradition have explored how subjectivities are reconstituted under neoliberalism, showing that the neoliberal self is an entrepreneurial subject. Yet, there has been little empirical research that explores entrepreneurial subjectivity and, more specifically, its psychic life. By drawing on over 60 in-depth interviews with individuals who may be entrepreneurial subjects par excellence, this article adds to our understanding of how neoliberalism is lived (...) out. The article is divided into 10 sections, with each section exploring a distinct contour of entrepreneurial subjectivity. They show, for example, that competition is not only other-directed under neoliberalism, but also directed at the self, and that exclusionary processes lie at the heart of the constitution of entrepreneurial subjectivities. By providing a theoretically informed analysis of a wealth of empirical data, the article makes an original contribution to our understanding of the psychic life of neoliberalism. (shrink)

This article explores some of the classed dynamics of doing digital feminist activism. Based on 30 qualitative in-depth interviews with feminist activists, who are based in Germany and the UK, the article examines the ways in which class background and class inequalities shape feminists’ experiences of being politically active on Instagram. Taking Instagram’s visual focus as a starting point for analysis, the article demonstrates the know-how and editorial skills required to produce visually appealing content. Access to this form of expertise (...) is not equally available, however, and class background affects —though does not determine— who feels confident and at ease in producing visually engaging content. Shifting to a different set of knowledges, the second part of the article homes in on a widely shared sense amongst the activists that they had to know and say the “right” things when taking part in activism online. Self-education was deemed an important feature of doing digital feminist activism, and this article critically explores the classed, but also racialised politics of digital “learning cultures”, and the ways in which the apparent requirement “to know” may have exclusionary effects. (shrink)

In the cultural era of postfeminism, neoliberalism and individualization, feminism is not an identity easily claimed. This article discusses the findings of a qualitative study on young women’s engagements with feminism in Britain and Germany. In particular, it focuses on two processes through which feminism was disarticulated: individualization and the othering of Muslim women. Research participants showed awareness of gender inequalities, but argued that they could navigate structural constraints individually and self-responsibly. As the last section of this article shows, the (...) respondents’ self-presentation as empowered contrasted sharply with the portrayal of ‘other’ women as victims of patriarchal oppression. The article concludes by demonstrating that the respondents’ construction of empowered selves is constituted by the othering of Muslim women. (shrink)