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  1.  59
    Multimodal Metaphor.Eduardo Urios-Aparisi & Charles J. Forceville (eds.) - 2009 - Mouton de Gruyter.
    Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.
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  2.  24
    Chapter 14. Metonymy first, metaphor second: A cognitivesemiotic approach to multimodal figures of thought in co-speech gesture.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  3.  46
    Chapter 18. multimodal expressions of the human victim is animal metaphor in horror films.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  4.  33
    Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  5.  18
    Chapter 10. Visual metaphoric conceptualization in editorial cartoons.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
  6.  28
    Chapter 3. Brand images: Multimodal metaphor in corporate branding messages.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  7.  32
    Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  8.  21
    Chapter 17.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  9.  17
    Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  10.  26
    Chapter 12. Pictorial metaphors of emotion in Japanese comics.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  11.  18
    Chapter 16. The role of non-verbal sound and music in multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  12.  24
    Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
  13.  24
    Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  14.  21
    Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  15.  31
    Chapter 1. Introduction.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  16.  16
    Chapter 15. Music, language, and multimodal metaphor.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  17.  6
    List of contributors.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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  18.  13
    Preface.Eduardo Urios-Aparisi & Charles J. Forceville - 2009 - In Eduardo Urios-Aparisi & Charles J. Forceville (eds.), Multimodal Metaphor. Mouton de Gruyter.
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