In The Imaginary, Sartre provides the foundation upon which the development of his theory of bad faith is built, pointing to a fundamental choice at the level of image consciousness between the unreflective projection of the image and the impure reflection upon that image constitutive of imaginative comprehension, or what he refers to in this text as pure comprehension. Pure comprehension can be seen as Sartre's early formulation of pure reflection in which thought is characterised by movement rather than the (...) reification of thought indicative of impure reflection and imaginative comprehension. This will prove to have consequences for the interpretation of Sartre's conceptualizations of desire and bad faith and consequently for Sartrean ontology, psychoanalysis and ethics. (shrink)