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  1. Development and Validity Test of Social Attachment Multidimensional Scale.Maosheng Yang, Kwanrat Suanpong, Athapol Ruangkanjanases, Wei Yu & Hongyu Xu - 2022 - Frontiers in Psychology 12.
    Social attachment can explain well the bond between users and social media, but existing research lacks measures of social attachment scales. To this end, this study takes attachment theory as the basis for scale development. On the basis of the development of multidimensional scales for adult, brand, and local attachment, it combines existing relevant studies on social attachment, selects three representative social media such as TikTok, WeChat, and MicroBlog as theoretical samples, explores the concept and structure of social attachment, and (...)
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  2.  24
    Elucidating the Effect of Antecedents on Consumers’ Green Purchase Intention: An Extension of the Theory of Planned Behavior.Athapol Ruangkanjanases, Jun-Jer You, Shih-Wen Chien, Yin Ma, Shih-Chih Chen & Ling-Chi Chao - 2020 - Frontiers in Psychology 11.
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  3.  12
    Improving the Sustainable Usage Intention of Mobile Payments: Extended Unified Theory of Acceptance and Use of Technology Model Combined With the Information System Success Model and Initial Trust Model.Xin Lin, Kwanrat Suanpong, Athapol Ruangkanjanases, Yong-Taek Lim & Shih-Chih Chen - 2022 - Frontiers in Psychology 12.
    Under the background of global cross-border mobile commerce integration, the importance of cross-border payment research is becoming increasingly prominent and urgent. The important value of this study is to empirically research the influence power of key elements in using two different mobile payment platforms in Korea. The extended unified theory of acceptance and use of technology has been widely applied in various studies because of its strong interpretive power. In Korea, there are a few empirical studies on Chinese users. Based (...)
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  4. Understanding the Effects of Antecedents on Continuance Intention to Gather Food Safety Information on Websites.Hsinyeh Tsai, Yu-Ping Lee & Athapol Ruangkanjanases - 2020 - Frontiers in Psychology 11.
    Virtual community websites are one of the applications that provide a platform for people with common interests to extend their social relations in social media. With the proliferation of food safety incidents in recent years, social media has often been a major channel for public engagement in risk communication because of its social networking and immediate interaction. To understand the users’ needs and satisfaction, this study proposed a model to develop and evaluate the antecedents of continuance intention toward food safety (...)
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  5.  15
    The effect of self-disclosure on mass trust through TikTok: An empirical study of short video streaming application users.Athapol Ruangkanjanases, Ornlatcha Sivarak, Din Jong & Yajun Zhou - 2022 - Frontiers in Psychology 13.
    In the short video application scenario, self-disclosure helps to establish and maintain relationships with others, and is important for the formation of mass trust. To this end, this study investigates the impact of self-disclosure on mass trust in the context of short video applications based on social exchange theory, and introduces perceived similarity to explain the specific impact mechanism while focusing on the boundary conditions of trust disposition in it. This study takes TikTok as the research object and analyzes the (...)
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