Este não é um livro sobre marketing. É um livro sobre a existência, avisa o filósofo Luiz Felipe Pondé, logo na abertura de Marketing existencial. Seu objetivo não é indicar caminhos para o mercado, nem auxiliar os leitores a serem consumidores mais felizes. É analisar por que a produção de bens em nossa época foi, pouco a pouco, se confundindo com os anseios existenciais dos indivíduos e deixou de atender à mera satisfação de necessidades básicas. Neste século XXI, a difusão (...) de bens de signifi cado passa à vanguarda do mercado, conduzido por um marketing existencial que busca vender produtos não apenas materiais, mas, sobretudo, os imateriais, na forma de bálsamos para as angústias mais profundas das pessoas. Em sua provocante reflexão, o autor recorre à filosofia da existência – de Kierkegaard a Sartre, de Unamuno a Camus – para examinar como as questões essenciais dos seres humanos permanecem vivas e sem resposta, mesmo na sociedade do cartão de crédito. O AUTOR Luiz Felipe Pondé é filósofo, professor da Pontifícia Universidade Católica de São Paulo (PUC-SP) e da Fundação Armando Álvares Penteado (FAAP). É autor de, entre outros, Os Dez Mandamentos (+ um) e coautor de Por que virei à direita (ambos pela Três Estrelas). É colunista da Folha de S.Paulo. (shrink)

Reviewing his life's work in several areas, Koestler shows that the development of human intelligence mirrors the hierarchical order of the universe, examines links between creativity and humor, science, and art, and criticizes the behaviorist theory of cultural evolution.

An extraordinary history of humanity's changing vision of the universe. In this masterly synthesis, Arthur Koestler cuts through the sterile distinction between 'sciences' and 'humanities' to bring to life the whole history of cosmology from the Babylonians to Newton. He shows how the tragic split between science and religion arose and how, in particular, the modern world-view replaced the medieval world-view in the scientific revolution of the seventeenth century. He also provides vivid and judicious pen-portraits of a string of (...) great scientists and makes clear the role that political bias and unconscious prejudice played in their creativity. (shrink)

O poeta Vinícius de Moraes ensinava a amar "porque não há nada melhor para a saúde que um amor correspondido". Se não há nada mais importante do que amar, pensar o amor em suas diversas formas e vínculos é fundamental. Em Amor para corajosos, o filósofo Luiz Felipe Pondé conduz o leitor por um passeio sobre o tema. Não se trata de um manual para amar melhor ou um estudo acadêmico. Na sua tradicional prosa ao mesmo tempo provocativa e elucidativa, (...) Pondé escreve uma série de ensaios que podem ser lidos aleatoriamente ou na ordem sugerida. Ele parte de uma diferença filosófica entre o que seria um "amor kantiano" - que busca estabilidade e respeito - e um "amor nietzschiano" - aquele da paixão avassaladora. O foco principal é o amor romântico chamado pelos medievais de "doença da alma". Pondé usa a filosofia, as ciências sociais e a cultura para analisar questões eternas e outras mais contemporâneas. O amor pode conviver com rotinas? O amor tem cura? É ético abrir mão do amor em nome de obrigações familiares? Como saber se você é um canalha ou uma vagabunda? É possível confiar numa mulher? Como curar a atávica insegurança masculina? E quando o amor morre? Como o próprio título sugere, Amor para corajosos - Reflexões proibidas para menores vai instigar o leitor ao exercício do amor. Afinal, segundo o próprio Pondé, o amor é uma experiência prática, jamais teórica. "Se você nunca entendeu a razão de a literatura estar cheia de exemplos de pessoas que "morrem de amor", nenhuma teoria do amor vai salvá-lo do vazio que é nunca ter sofrido de amor". (shrink)

On the Suffering of the World is a collection of the later aphoristic writings of Arthur Schopenhauer, known for their incisive, aphoristic style and dark, pessimistic view of human existence. Edited and with an introduction by Eugene Thacker, On the Suffering of the World comprises a core selection of Schopenhauer's later writings, gathered together for the first time in print. These texts, produced during the last decades of Schopenhauer's long life, reveal a unique kind of philosophy, expressed in a (...) singular style. Eschewing the tradition of dry, totalizing, academic philosophy prevalent during the time, Schopenhauer's later writings mark a shift towards a philosophy of aphorisms, fragments, anecdotes and observations, written in a literary style that is by turns antagonistic, resigned, confessional, and filled with all the fragile contours of an intellectual memoir. Here Schopenhauer allows himself to pose challenging questions regarding the fate of the human species, the role of suffering in the world, and the rift between self and world that increasingly has come to define human existence, to this day. It is these writings of Schopenhauer that later generations of artists, poets, musicians, and philosophers would identify as exemplifying the pessimism of their era, and perhaps of our own as well. On the Suffering of the World is presented with an introduction that places Schopenhauer's thought in its intellectual context, while also connecting it to contemporary concerns over climate change, the anthropocene, and the spectre of human extinction. The book also includes a bibliography and chronology of Schopenhauer's life. (shrink)

Arthur Green is currently Rector of the post-denominational Hebrew College Rabbinical School in Newton, Massachusetts, and has held several distinguished academic and rabbinic positions. A historian and interpreter of the Jewish mystical tradition, he has promoted neo-Hasidism as a contemporary Jewish spirituality.

Paper mosaics, silk screen prints, fold-outs, silhouettes, and other types of cards to make yourself.

The winning entry in a competition held by the Royal Norwegian Society of Sciences, Schopenhauer's 1839 essay brought its author international recognition. Its brilliant and elegant treatments of free will and determinism elevated it to a classic of Western philosophy, and its penetrating reflections still remain relevant. Schopenhauer makes a distinction between freedom of acting (which he endorses) and the freedom of willing (which he refutes) in a clear and rigorous treatment that reveals many basic features of his philosophy. A (...) useful introduction to Schopenhauer for students of philosophy and religion. (shrink)

The present narrative review seeks to unravel where we are now, and where we need to go to delineate the active ingredients in psychotherapy delivered by conversational agents (e.g., chatbots). While psychotherapy delivered by conversational agents has shown promising effectiveness for depression, anxiety, and psychological distress across several randomized controlled trials, little emphasis has been placed on the therapeutic processes in these interventions. The theoretical framework of this narrative review is grounded in prominent perspectives on the active ingredients in psychotherapy. (...) Based on search terms derived from various theoretical perspectives, we conducted a systematic literature search of four scientific databases and identified 17 studies. Across the selected studies, three themes emerged: relationship variables, emotional venting, and cognitive factors. While methodological issues compromise the epistemic value of this evidence base, core questions also remain to be answered. Such questions include, but are not limited to, whether humans can form affectionate bonds to inanimate beings and whether these kind of mental health treatments should be understood as psychotherapy or something else. Researchers should therefore be cautious when applying theories of psychotherapy in the realm of conversational agents. We conclude the paper by introducing recommendations for future research, which we hope will help instigate methodologically sound studies in this field. (shrink)

Crito is a dialogue by the ancient Greek philosopher Plato. It depicts a conversation between Socrates and his wealthy friend Crito regarding justice, injustice, and the appropriate response to injustice. Socrates thinks that injustice may not be answered with injustice, and refuses Crito's offer to finance his escape from prison. The dialogue contains an ancient statement of the social contract theory of government.

Le traite sur les vertus, a moins d'etre simplement un traite sur des valeurs differentes, n'a sa place que dans une ethique finaliste, c'est-a-dire dans une ethique quie considere l'action morale comme un phenomene interieur, destine a perfectionner l'homme. C'est a partir de la qu'on peut se demander comment l'homme prepare son action, en acquerant des forces "doublant" la nature. Quant a savoir quelles sont les capacites naturelles exigeant une vertu, cela depend principalement de la question de savoir dans quelles (...) puissances la spontaneite naturelle ne forme pas suffisamment la fermete de caractere, necessaire a la recherche du bien. Pour Thomas d'Aquin, comme pour Aristote, la raison pratique, la volonte et les appetits sensibles sont le siege des vertus. Pour ce qui est de la raison pratique et de la volonte. l'experience commune suffirait a verifier cette opinion. en ce qui concerne les appetits sensibles, il faut d'abord resoudre la question de savoir s'ils ont vraiment un caractere moral, ou s'ils sont simplement des phenomenes psychiques. Dans ce dernier cas ils ne font que suivre les directives de la volonte morale comme les forces motrices physiques. Nous avons essaye de montrer que les appetits sensibles (Passions) ont un caracter moral. (shrink)

This book takes its point of departure from the work of the French sociologist Pierre Bourdieu, whose book 'Distinction' is considered a classic work of sociological analysis. The topics dealt with are shown in the table of contents below. The book is distinctive in that it offers discussions of four methodologies/theories used in discussing taste: semiotics, psychoanalytic theory, sociological theory and Marxist theory and then applies these theories in the second part of the book to a variety of topics involving (...) taste, such as yogurt, dogs, the singer Celine Dion, ocean cruises, brands, smartphones, men's facial hair, and so on. Readers of the book will learn four methodologies they can use in analyzing taste and see how these methodologies were applied. (shrink)

Platonic mysticism -- Mapping mysticism -- The eclipse of Platonic mysticism -- The externalist fallacy -- On literature and mysticism -- Transcendence -- Contemplative art, contemplative science.

Our study considers the governance, ethics and operational challenges associated with the acquisition, manipulation and commodification of ‘big data’ in the financial services sector. To the best of our knowledge, there are no published studies describing empirical research undertaken within companies in this sector to understand how they are responding to such challenges: our field-based research is a significant initial contribution in this respect. We describe the results of a micro-ethnographic study undertaken in a small-to-medium-sized company developing disruptive, technology-related platforms (...) and services in the banking and retail sectors based on big data and associated analytics: these are used to derive commercially valuable insights from personal customer data in exchange for cash back and targeted rewards. The company was found to employ a multi-level innovation governance approach, underpinned by an ethical strategy based on a principle of mutual benefit. Opt-in and informed consent for using data for specific purposes was supported by principles of data minimisation and anonymisation, with unrestricted use of secondary, anonymised and aggregated data to develop insights. Governance, which included contextual data protection legislation, payment-card industry data usage standards and internal corporate controls, presented as bespoke organisational practices relating to data security and privacy. These in total set the governance and ethics frame for big data innovation at the company within which it has had to be both adaptive and responsive under conditions of normative and regulatory uncertainty. (shrink)

This is the first volume compiling English translations of Leibniz's journal articles on natural philosophy, presenting a selection of 26 articles, only three of which have appeared before in English translation. It also includes in full Leibniz's public controversies with De Catelan, Papin, and Hartsoeker. The articles include work in optics, on the fracture strength of materials, and on motion in a resisting medium, and Leibniz's pioneering applications of his calculus to these issues by construing them as mini-max and inverse (...) tangent problems. Other topics covered by the articles include: criticisms of the Cartesian estimate of motive force and Leibniz's proposal of a different way of estimating force to replace it; a proposed theory of celestial motions and gravitation, and derivation of the inverse square law; challenge problems concerning the isochronous curve and the catenary; a sample of work on gaming theory; and Leibniz's critique of atomism. (shrink)

A scholar of Hellenistic and Prussian history, Droysen developed a historical theory that at the time was unprecedented in range and depth, and which remains to the present day a valuable key for understanding history as both an idea and a professional practice. Arthur Alfaix Assis interprets Droysen’s theoretical project as an attempt to redefine the function of historiography within the context of a rising criticism of exemplar theories of history, and focuses on Droysen’s claim that the goal underlying (...) historical writing and reading should be the development of the subjective capacity to think historically. In addition, Assis examines the connections and disconnections between Droysen’s theory of historical thinking, his practice of historical thought, and his political activism. Ultimately, Assis not only shows how Droysen helped reinvent the relationship between historical knowledge and human agency, but also traces some of the contradictions and limitations inherent to that project. (shrink)

But Findlay's remark, like so much that has been written on the subject of time in the present century, was provoked in the first place by McTaggart's ...

This book presents fresh interpretations of Gottfried Leibniz's theories of time, space, and the relativity of motion, based on a thorough examination of Leibniz's manuscripts as well as his published papers. These are analysed in historical context, but also with an eye to their contemporary relevance.

Suppose that \(\kappa \) is indestructibly supercompact and there is a measurable cardinal \(\lambda > \kappa \). It then follows that \(A_0 = \{\delta is a measurable cardinal and the Mitchell ordering of normal measures over \(\delta \) is nonlinear \(\}\) is unbounded in \(\kappa \). If the Mitchell ordering of normal measures over \(\lambda \) is also linear, then by reflection (and without any use of indestructibility), \(A_1= \{\delta is a measurable cardinal and the Mitchell ordering of normal measures (...) over \(\delta \) is linear \(\}\) is unbounded in \(\kappa \) as well. The large cardinal hypothesis on \(\lambda \) is necessary. We demonstrate this by constructing via forcing two models in which \(\kappa \) is supercompact and \(\kappa \) exhibits an indestructibility property slightly weaker than full indestructibility but sufficient to infer that \(A_0\) is unbounded in \(\kappa \) if \(\lambda > \kappa \) is measurable. In one of these models, for every measurable cardinal \(\delta \), the Mitchell ordering of normal measures over \(\delta \) is linear. In the other of these models, for every measurable cardinal \(\delta \), the Mitchell ordering of normal measures over \(\delta \) is nonlinear. (shrink)

The English Franciscan, William of Ockham (c. 1285-1349), was one of the most important thinkers of the later middle agesThis book provides a coherent account of Ockham's aims and the principles operating in all his political works.

Surveys and extens work that has been done in the past two years on 'tense logic' and is a sequel to the author's book, Time and Modality.

Divided into two parts, the first concentrates on the logical properties of propositions, their relation to facts and sentences, and the parallel objects of commands and questions. The second part examines theories of intentionality and discusses the relationship between different theories of naming and different accounts of belief.

Ancient biographies were more than accounts of the deeds of past heroes and guides for moral living. They were also arenas for debating pressing philosophical questions and establishing intellectual credentials, as Arthur P. Urbano argues in this study of biographies composed in Late Antiquity.

Is addiction a behavioral pattern, or the underlying cause of a behavioral pattern? Both views are found in prominent accounts of addiction, but theorists generally do not notice that they are taking a controversial position, let alone justify it. A third possibility is that addiction consists in both addictive behavior and its causes, though this view is less obviously present in the literature. I argue that two important considerations favor the "cause view" over the "behavior" and "hybrid" views. The first (...) is that we want to be able to explain addictive behavior with reference to addiction. The second is that addiction seems to persist long after addictive behavior has ceased. Only the cause view can easily accommodate both data points. (shrink)