This paper describes how language contributes to the oppression and exploitation of animals by animal product industries. Critical Discourse Analysis, a framework usually applied in countering racism and sexism, is applied to a corpus of texts taken from animal industry sources. The mass confinement and slaughter of animals in intensive farms depend on the implicit consent of the population, signaled by its willingness to buy animal products produced in this way. Ideological assumptions embedded in everyday discourse and that of the (...) animal industries manufacture and maintain this consent. Through analysis of texts, this paper attempts to expose these assumptions and discusses implications for countering the domination and exploitation of animals. (shrink)

In the past, pigs were kept near their guardians' homes, ate leftovers from their guardians' kitchens and enjoyed a generally close relationship with humans. The closeness of the relationship, combined with its ultimate end in the killing of the pig, led to a sense of shame . This shame manifested itself in negative expressions about pigs within the English language, which remain to this day. However, the relationship between humans and pigs is becoming increasingly distant, with decisions affecting pigs' lives (...) made in the offices of agricultural industry executives far from the intensive farms on which the pigs live. The new relationship has led to the evolution of a new discourse about pigs, that of the modern pork industry. Because of its technical and scientific nature, this new discourse does not contain the explicit insults of mainstream discourse.Yet, embedded within it are a series of implicit ideological assumptions designed to justify the confinement and exploitation of pigs in high intensity farms. This paper investigates the discourses surrounding pigs in both mainstream culture and the pork industry and discusses attempts to challenge these discourses. (shrink)

The twentieth century saw what could be described as a parting of the ways between humans and other species of animal in many parts of the world. Increasing urbanization and the intensification of farming resulted in restricted opportunities to interact directly with other animals, particularly freeroaming animals in their natural habitats. At the same time, changes in technology led to greatly increased opportunities to come into contact with animals indirectly through their representation in media such as film, television, and the (...) internet. This extra stage of mediation between actual animals in the world and a human population’s experience of them is extremely important, because representations necessarily are partial. Among the forces that potentially influence representations are powerful commercial forces. They pressure for increased intensive confinement of animals, increased human use of habitats, larger catches of animals in the wild, and numerous other ways of increasing the utility drawn from animals. At the same time, these forces are resisted in a variety of directions by those working for animal welfare, rights, . (shrink)

This article explores the representation of fish in ecological discourse through analysis of the recently published Millennium Ecosystem Assessment synthesis report. The analysis utilizes an ecological framework based on "deep ecology" , examining how the discourse of the MA asserts or denies the intrinsic worth of fish. The discursive construction of fish is particularly relevant given the massive expansion of the aquaculture industry, which is having a negative impact on ecosystems and the fish themselves, particularly the Atlantic salmon. There are (...) alternatives to traditional ecological discourses, such as the lyrical discourse drawn on by Rachel Carson in her description of salmon. The article concludes with a discussion of the potential of such discourses to represent reality in ways that are more comparable with the welfare of the fish and the protection of ecosystems. (shrink)