The significance of mediatization in countryside settings is an under-researched topic in media studies. In this paper, based on qualitative fieldwork carried out in two rural areas in Sweden, we study how mediatization integrates the prospects of cosmopolitan social change. The current phase of the mediatization process, which imposes a more dynamic register of networked communication, nourishes a new type of cosmopolitan identity in the countryside. As shown in the study, this development is constituted by complex configurations of different forms (...) of mobility and connectivity. We argue that these spatial processes are socially structured, meaning that certain social groups are better equipped, through the appropriation of network capital, for turning cosmopolitan dispositions into a transformative resource, a ‘cosmopolitan politics of place’. Such alterations of the social structure may successively destabilize the relationship between ‘the urban’ and ‘the rural’. (shrink)

This article presents a quantitative analysis of how different socio-cultural factors, including lifestyle, affect the extent to which different media are perceived as indispensable for maintaining close relations with family and friends. Through applying ‘indispensability’ as an indicator of the mediatization of social life, the study provides a concrete illustration of how mediatization is continuously molded through socio-cultural processes in everyday life. The results are based on a national survey conducted in Sweden and show that e-mail and video calls constitute (...) a culturally distinctive ensemble of communication, especially in comparison to online chat functions and Facebook. E-mail is valued especially among people with higher education who lead globally oriented lifestyles thus testifying to the enduring status of text-based communication in the longer format as a cultural marker. The study thus suggests that the modalities of communication that certain media make possible are important to how these media are perceived as cultural properties as well as social technics. (shrink)

The extended reliance on media can be seen as one indicator of mediatization. But even though we can assume that the pervasive character of digital media essentially changes the way people experience everyday life, we cannot take these experiences for granted. There has recently been a formulation of three tasks for mediatization research; historicity, specificity and measurability, needed to empirically verify mediatization processes across time and space. In this article, we present a tool designed to handle these tasks, by measuring (...) the extent to which people experience that media reach into the deeper layers of daily human life. The tool was tested in an empirical study conducted in Sweden in 2017. The results show that perceived media reliance is played out in relation to three types of basic desires: (1) (re)productive desires, (2) recognition desires, and (3) civic desires, and is socially structured and structuring. We argue this tool, in diachronic analyses, can measure one important aspect of mediatization. (shrink)