This paper considers a specific aspect of a practice-as-research project—the Kingston University Big Read. It explores how to achieve optimum attractiveness and perceived value among students and staff for a free book circulated for the purposes of a pre-arrival shared reading scheme. After consideration of the academic literature relating to the distribution of free books and the theft of books, there follows a detailed examination of marketing practice in the publishing industry relating to the dissemination of free and promotional items (...) through collaborative endeavours. The solutions adopted are described, along with the outcomes perceived in the market, and recommendations are made for the future. (shrink)

This paper outlines the experience of four universities that collaborated on a pre-arrival shared reading project, the Big Read, in 2018/2019. They did so primarily to promote student engagement and retention and also to ease the transition into higher education, particularly for first-generation students, to promote staff connectedness, and to provide a USP for their institution. The paper covers all the associated processes, from isolating the respective aims of the collaborators to the choosing and sharing of a single agreed title. (...) In analysing the outcomes, recommendations are made for future cross-institutional projects of this kind. (shrink)

This paper reports on a project to use, within church communities, previous experience in universities and schools of shared reading for the purposes of outreach, widening participation, and community inclusion. It outlines and explores the experience of selecting a book, and its subsequent discussion among a group of parishioners, to promote a sense of connectedness and belonging. The outcomes have implications for creating and strengthening links within existing church communities, reaching out to those who live locally but are not regular (...) church attenders, and drawing others towards the church from the wider, not necessarily geographically local, community. (shrink)

To explore the reason why some biographies by or about politicians are more successful than others, and to help publishers consider the range of factors that may impact on their commissioning decisions, we sought to establish a range of likely influencing factors and to combine them in a formula. This is not a magic prediction tool, but rather a range of considerations that need to be worked through for various publishing propositions before decisions are made. As an exercise, and a (...) starting point for wider discussions, it may benefit a group of individuals preparing for an editorial meeting at which commissioning is to be considered. (shrink)