The present study examined the behavioral effects of the first-person possessive pronoun. In each trial, a noun was presented to participants after visual presentation of a possessive pronoun “wo de” or “ta de” , which formed ownership. Half participants were assigned to contextual encoding condition in which they were required to judge whether they liked the item expressed by a noun from the first or third-person perspective. The rest were assigned to perceptual encoding condition in which they were asked to (...) judge what color the noun was. A subsequent recall test was performed. The results showed that there were significant memory and response advantages for nouns in “my” ownership under both conditions. The results were discussed with reference to self-specificity and other effects in the current study. (shrink)