Results for 'Advertising Bibliography'

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  1. Lawyers, Should Thou Advertise?: A Bibliography of Materials on Legal Ethics and Lawyer Advertising.Velma Newton - 1982 - Faculty of Law Library, University of the West Indies.
     
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  2.  27
    The Books of Tho. Hobbes.Peter Auger - 2017 - Hobbes Studies 30 (2):236-253.
    _ Source: _Volume 30, Issue 2, pp 236 - 253 There are four books that have been advertised in sales catalogues as possessing the inscription ‘Tho. Hobbes’ and having once been owned by Thomas Hobbes. But how confident can we be that they belonged to the famous philosopher? This research note gathers evidence for assessing whether or not this quartet of books were once in the possession of Hobbes of Malmesbury, with particular attention given to a previously undiscussed edition of (...)
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  3.  55
    Business Ethics.Milton Snoeyenbos, Robert F. Almeder & James M. Humber (eds.) - 2001 - Prometheus Books.
    Fully updated and revised, this contemporary classic discusses the powerful moral issues facing corporate America: conflicts of interest, payoffs, trade secrets, insider trading, product safety and product liability, hiring, drug testing, sexual harassment, diversity, reverse discrimination, employee productivity monitoring, Internet/computer privacy, worker safety, whistle-blowing, ethical decision-making, ethical accounting and advertising practices, environmental responsibility, down-sizing, and the conduct of multinational corporations. These are just some of the many topics raised in this versatile text. Enhanced by many new case studies, questions (...)
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  4. The Dedication Strategies of Conrad Gessner.Ann Blair - 2017 - In Cynthia Klestinec & Gideon Manning (eds.), Professors, Physicians and Practices in the History of Medicine: Essays in Honor of Nancy Siraisi. Springer Verlag.
    The 102 dedications composed by the sixteenth-century physician and polymath Conrad Gessner between 1541 and 1565 offer a rich trove of insight into many aspects of his particular career but also into the workings of the Republic of Letters more generally. Although Gessner never benefitted from a major patronage relationship and probably received limited financial support from his dedicatees, he nonetheless managed to publish a number of major works on his initiative, including folio volumes of philology, bibliography, and especially (...)
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  5.  5
    Entre la cooptación y la resistencia: de la Femvertising a la Publicidad Profem.María Isabel Menéndez Menéndez - 2019 - Recerca.Revista de Pensament I Anàlisi 24 (2):15-38.
    La Femvertising ha aparecido con fuerza en los últimos años como una estrategia de comunicación persuasiva que intenta eliminar los estereotipos de género al tiempo que trabaja por el empoderamiento de las consumidoras. Sin embargo, el carácter esencialmente comercial de la publicidad plantea dudas sobre sus verdaderos fines. Si bien deberían tender al cambio social, siempre emerge la sospecha ante la posible instrumentalización del feminismo en función de objetivos comerciales. El presente artículo pretende contribuir a paliar la escasez de bibliografía (...)
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  6. Advertisement for a Semantics for Psychology.Ned Block - 1986 - Midwest Studies in Philosophy 10 (1):615-678.
  7. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW]Ker-Tah Hsu - 2012 - Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on brand equity (...)
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  8. Irrational Advertising and Moral Autonomy.Alonso Villarán - 2017 - Journal of Business Ethics 144 (3):479-490.
    This article analyzes the four main criticisms against commercial manipulative advertising : the virtue ethics criticism, the utilitarian criticism, the autonomist criticism, and the Kantian criticism. After demonstrating the weaknesses of the virtue ethics criticism, the utilitarian criticism, and the autonomist criticism, I reconstruct the latter using Kant’s conception of autonomy. In doing so, I simultaneously expand the Kantian criticism: irrational advertising not only entails treating humanity merely as means, but it also threatens moral autonomy by encouraging heteronomy (...)
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  9. Advertising and Deep Autonomy.Andrew Sneddon - 2001 - Journal of Business Ethics 33 (1):15 - 28.
    Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. I suggest that this bifurcation stems from misunderstanding autonomy. When one turns from autonomous choice to autonomy of persons, or what is often glossed as self-rule, then one has reason to think that advertising poses a moral problem of a sort so far (...)
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  10. Persuasive Advertising, Autonomy, and the Creation of Desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.
    It is argued that persuasive advertising overrides the autonomy of consumers, in that it manipulates them without their knowledge and for no good reason. Such advertising causes desires in such a way that a necessary condition of autonomy — the possibility of decision — is removed. Four notions central to autonomous action are discussed — autonomous desire, rational desire and choice, free choice, and control or manipulation — following the strategy of Robert Arrington in a recent paper in (...)
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  11. Advertisement for a Sketch of an Outline of a Proto-Theory of Causation.Stephen Yablo - 2004 - In Ned Hall, L. A. Paul & John Collins (eds.), Causation and Counterfactuals. Cambridge: MIT Press. pp. 119-137.
  12. Advertising and Behavior Control.Robert L. Arrington - 1982 - Journal of Business Ethics 1 (1):3 - 12.
    Advertisers often have been accused of using techniques which manipulate and control the behavior of consumers and hence violate their autonomy. Some of these techniques are puffery, subliminal advertising, and indirect information transfer. After examining both criticisms and defenses of such practices, this paper presents an analysis of four of the concepts involved in the debate — the concepts of autonomous desire, rational desire, free choice, and control. Applying the results to the case of advertising, it is shown (...)
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  13.  79
    Pharmaceutical Advertisements: How They Deceive Patients. [REVIEW]Ashish Chandra & Gary A. Holt - 1999 - Journal of Business Ethics 18 (4):359 - 366.
    Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse (...)
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  14.  33
    Advertising, Gender Stereotypes and Religion. A Perspective From the Philosophy of Communication.Mihaela Frunza - 2015 - Journal for the Study of Religions and Ideologies 14 (40):72-91.
    Feminist authors claim that many of the advertising messages are promoting stereotypical images of the genders. However, if in social sciences, gender stereotypes have been facilitated and enforced by religious ideologies, the connections between gender stereotypes in advertising and religious ideologies remain to be investigated. The purpose of this paper is to analyze these connections. Using the tools and methods of philosophy of communication, the paper attempts to emphasize a double discourse of advertising: an external one that (...)
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  15. Corporate Philanthropic Giving, Advertising Intensity, and Industry Competition Level.Ran Zhang, Jigao Zhu, Heng Yue & Chunyan Zhu - 2010 - Journal of Business Ethics 94 (1):39-52.
    This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, (...)
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  16.  18
    Advertising Morality: Maintaining Moral Worth in a Stigmatized Profession.Andrew C. Cohen & Shai M. Dromi - 2018 - Theory and Society 47 (2):175-206.
    Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in the face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform with specific understanding of the (...)
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  17. Impact of TV Advertisements to Filipino Consumer Buying Behavior.Kiera Erika Elizares, Arliyah Joyce Garcia, Denise Patag, Gladys Toledo & Leonardo Cada - manuscript
    Television advertisements have been one of the well-known forms of promoting and conveying a message in the business industry. Consumer behaviors are changing and evolving through the influence of social media sites like Facebook, Instagram, Twitter, YouTube, and TikTok, and the impact of COVID-19. The researchers have found several insights that describe the effect of such television advertisements on our current situation. The COVID-19 pandemic has affected social media usage; a lot of consumers found it reliable and easy to access (...)
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  18.  41
    The Ethics of Advertising for Health Care Services.Yael Schenker, Robert M. Arnold & Alex John London - 2014 - American Journal of Bioethics 14 (3):34-43.
    Advertising by health care institutions has increased steadily in recent years. While direct-to-consumer prescription drug advertising is subject to unique oversight by the Federal Drug Administration, advertisements for health care services are regulated by the Federal Trade Commission and treated no differently from advertisements for consumer goods. In this article, we argue that decisions about pursuing health care services are distinguished by informational asymmetries, high stakes, and patient vulnerabilities, grounding fiduciary responsibilities on the part of health care providers (...)
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  19. Dark Advertising and the Democratic Process.Joe Saunders - 2020 - In Kevin Macnish & Jai Galliott (eds.), Big Data and Democracy. Edinburgh University Press.
    Political advertising is changing. This chapter considers some of the implications of this for the democratic process. I begin with recent reports of online political advertising. From this, two related concerns emerge. The first is that online political advertisements sometimes occur in the dark, and the second is that they can involve sending different messages to different groups. I consider these issues in turn. This involves an extended discussion of the importance of publicity and discussion in democracy, and (...)
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  20.  63
    Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive? [REVIEW]Kim Shyan Fam & David S. Waller - 2003 - Journal of Business Ethics 48 (3):237-250.
    The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of (...)
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  21.  35
    Drug Advertising, Continuing Medical Education, and Physician Prescribing: A Historical Review and Reform Proposal.Marc A. Rodwin - 2010 - Journal of Law, Medicine and Ethics 38 (4):807-815.
    Through the 1960s, many people claimed that drug advertising was educational and physicians often relied on it. Continuing Medical Education (CME) was developed to provide an alternative. However, because CME relied on grants, industry funders chose the subjects offered. Now policymakers worry that drug firms support CME to promote sales and that commercial support biases prescribing and fosters inappropriate drug use. A historical review reveals parallel problems between advertising and industry-funded CME. To preclude industry influence and improve CME, (...)
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  22.  1
    Advertising in Disguise? How Disclosure and Content Features Influence the Effects of Native Advertising.Christina Peter, Nora Denner, Benno Viererbl, Thomas Koch & Johannes Beckert - 2020 - Communications 45 (3):303-324.
    Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features and (...)
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  23.  7
    Advertising Benefits from Ethical Artificial Intelligence Algorithmic Purchase Decision Pathways.Waymond Rodgers & Tam Nguyen - 2022 - Journal of Business Ethics 178 (4):1043-1061.
    Artificial intelligence has dramatically changed the way organizations communicate, understand, and interact with their potential consumers. In the context of this trend, the ethical considerations of advertising when applying AI should be the core question for marketers. This paper discusses six dominant algorithmic purchase decision pathways that align with ethical philosophies for online customers when buying a product/goods. The six ethical positions include: ethical egoism, deontology, relativist, utilitarianism, virtue ethics, and ethics of care. Furthermore, this paper launches an “intelligent (...)
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  24.  19
    Religion, Advertising and Production of Meaning.Iulia Grad - 2014 - Journal for the Study of Religions and Ideologies 13 (38):137-154.
    An important part of the world we live in is represented by symbols, and mediated images and mass media are the main sources of the symbolic material used in the process of shaping the postmodern self. The cultural industry and the communication technology are growing rapidly and they capture important areas located until recently under the tutelage of traditional social institutions such as the family or the church. If we think of the contemporary society in terms of the weak theology (...)
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  25.  8
    Drug Advertising, Continuing Medical Education, and Physician Prescribing: A Historical Review and Reform Proposal.Marc A. Rodwin - 2010 - Journal of Law, Medicine and Ethics 38 (4):807-815.
    Public policy tries to promote appropriate drug use by allowing firms to market drugs in interstate commerce only for uses that the Food and Drug Administration has found to be safe and effective. Because of their medical knowledge, physicians are authorized to prescribe drugs even for uses unapproved by the FDA. Nevertheless, physicians have relied on drug firms for information on appropriate prescribing despite the inherent tension between drug firm dissemination of information to promote sales and rational prescribing. In the (...)
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  26.  5
    Advertising Primed: How Professional Identity Affects Moral Reasoning.Erin Schauster, Patrick Ferrucci, Edson Tandoc & Tara Walker - 2021 - Journal of Business Ethics 171 (1):175-187.
    Moral reasoning among media professionals varies. Historically, advertising professionals score lower on the Defining Issues Test than their media colleagues in journalism and public relations. However, the extent to which professional identity impacts media professionals’ moral reasoning has yet to be examined. To understand how professional identity influences moral reasoning, if at all, and guided by theories of moral psychology and social identity, 134 advertising practitioners working in the USA participated in an online experiment. While professional identity was (...)
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  27. Manipulative Advertising.Tom L. Beauchamp - 1984 - Business and Professional Ethics Journal 3 (3/4):1-22.
  28. Ethics, Advertising and the Definition of a Profession.A. R. Dyer - 1985 - Journal of Medical Ethics 11 (2):72-78.
    In the climate of concern about high medical costs, the relationship between the trade and professional aspects of medical practice is receiving close scrutiny. In the United Kingdom there is talk of increasing privatisation of health services, and in the United States the Federal Trade Commission (FTC) has attempted to define medicine as a trade for the purposes of commercial regulation. The Supreme Court recently upheld the FTC charge that the American Medical Association (AMA) has been in restraint of trade (...)
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  29.  52
    Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention. [REVIEW]Kenneth C. Herbst, Sean T. Hannah & David Allan - 2013 - Journal of Business Ethics 117 (2):297-311.
    It is not uncommon for advertisers to present required product disclaimers quickly at the end of advertisements. We show that fast disclaimers greatly reduce consumer comprehension of product risks and benefits, creating implications for social responsibility. In addition, across two studies, we found that disclaimer speed and brand familiarity interact to predict brand trust and purchase intention, and that brand trust mediated the interactive effect of brand familiarity and disclaimer speed on purchase intention. Our results indicate that fast disclaimers actually (...)
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  30.  37
    Advertising. From Strategic Planning to Media Implementation.Raluca Galos - 2010 - Journal for the Study of Religions and Ideologies 9 (27):356-361.
    Review of Delia Cristina Balaban, Advertising. From Strategic Planning to Media Implementation, (Iaşi: Polirom, 2009).
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  31. Fraudulent Advertising: A Mere Speech Act or a Type of Theft?Pavel Slutskiy - unknown - Libertarian Papers 8.
    Libertarian philosophy asserts that only the initiation of physical force against persons or property, or the threat thereof, is inherently illegitimate. A corollary to this assertion is that all forms of speech, including fraudulent advertising, are not invasive and therefore should be considered legitimate. On the other hand, fraudulent advertising can be viewed as implicit theft under the theory of contract: if a seller accepts money knowing that his product does not have some of its advertised characteristics, he (...)
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  32. Advertising Ethics: Practitioner and Student Perspectives.E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith - 1994 - Journal of Mass Media Ethics 9 (2):69 – 83.
    This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications (...)
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  33.  56
    Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
    Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.
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  34. Bibliography of Structuralism III.Cláudio Abreu, Pablo Lorenzano & Ulises Moulines - 2013 - Metatheoria 3 (2):01-36.
    In two occasions a Bibliography of Structuralism has been published in Erkenntnis (1989, 1994). Since then a lot of water has flowed under the bridge and the structuralist program has shown a continuous development. The aim of the present bibliography is to celebrate the 25th anniversary of the publication of An Architectonic for Science –structuralism’s main reference work– and of its recent translation into Spanish by updating the previous bibliographies with titles which have appeared since 1994 as well (...)
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  35.  17
    Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Haseeb Ahmed Shabbir, Hala Maalouf, Michele Griessmair, Nazan Colmekcioglu & Pervaiz Akhtar - 2019 - Journal of Business Ethics 159 (3):727-744.
    Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different (...)
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  36.  30
    Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles. [REVIEW]Carla C. J. M. Millar & Chong Ju Choi - 2003 - Journal of Business Ethics 48 (3):267-277.
    In today''s business environment, the knowledge-based society, globalisation, and information and communication technologies (ICT) have increased the role of "intangible" values of assets and resources for all industries. As a result there is an increased role for knowledge intermediaries; one of these, advertising, plays an important role in affecting consumer choice and knowledge. Ethical issues which arise for traditional purveyors of intangibility – cultural industries such as art, music, or film, spread to advertising. Building on our perspective of (...)
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  37.  69
    Food Advertising, Education, and the Erosion of Autonomy.Yvonne Raley - 2006 - International Journal of Applied Philosophy 20 (1):67-79.
    To augment the consumption of the ever growing production of processed foods, food companies are specifically targeting children with their advertisements. Advertising has even infiltrated the educational system in the form of corporate sponsored “educational materials.” This paper discusses the effects such aggressive forms of advertising have on the development of personal autonomy, or self-governance. I argue that the bad reasoning skills such advertisements promote undermine the development of the very abilities children need to become adults capable of (...)
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  38.  58
    Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which (...)
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  39.  79
    Advertising and the Social Conditions of Autonomy.Richard L. Lippke - 1989 - Business and Professional Ethics Journal 8 (4):35-58.
  40.  2
    Advertising Nanotechnology: Imagining the Invisible.Padraig Murphy, Cormac Deane & Norah Campbell - 2015 - Science, Technology, and Human Values 40 (6):965-997.
    Advertisements for high-technology products and services visualize processes and phenomena which are unvisualizable, such as globalization, networks, and information. We turn our attention specifically to the case of nanotechnology advertisements, using an approach that combines visual and sonic culture. Just as phenomena such as complexity and networks have become established in everyday discourse, nanotechnology seizes the social imaginary by establishing its own aesthetic conventions. Elaborating Raymond Williams’ concept of structures of feeling, we show that in visualizing nanotechnology, its stakeholders employ (...)
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  41.  12
    Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.Pervaiz Akhtar, Nazan Colmekcioglu, Michele Griessmair, Hala Maalouf & Haseeb Shabbir - 2019 - Journal of Business Ethics 159 (3):727-744.
    Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different (...)
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  42.  80
    Advertisement for the Ontology for Medicine.Jeremy R. Simon - 2010 - Theoretical Medicine and Bioethics 31 (5):333-346.
    The ontology of medicine—the question of whether disease entities are real or not—is an underdeveloped area of philosophical inquiry. This essay explains the primary question at issue in medical ontology, discusses why answering this question is important from both a philosophical and a practical perspective, and argues that the problem of medical ontology is unique, i.e., distinct, from the ontological problems raised by other sciences and therefore requires its own analysis.
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  43.  9
    Advertising and the Predation Loop: A Biosemiotic Model. [REVIEW]James Carney - 2008 - Biosemiotics 1 (3):313-327.
    The basic premise of biosemiotics as a discipline is that there are elementary processes linking signifying strategies in all forms of animate life. Correspondingly, the discoveries of biosemiotics should, in principle, be capable of revealing new insights about human signification. In the present article, I show that this is in fact the case by constructing a biosemiotic model that links advertising strategies with corresponding structures in animal predation. The methodological framework for this model is the catastrophe theory of René (...)
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  44. Advertisement.Редколегія Журналу - 2019 - Ukrainian Religious Studies 88:110-112.
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  45.  29
    Bibliography of Structuralism III.Cláudio Abreu, Pablo Lorenzano & C. Ulises Moulines - 2013 - Metatheoria – Revista de Filosofía E Historia de la Ciencia 3:1--36.
    In two occasions a Bibliography of Structuralism has been published in Erkenntnis (1989, 1994). Since then a lot of water has flowed under the bridge and the structuralist program has shown a continuous development. The aim of the present bibliography is to celebrate the 25th anniversary of the publication of An Architectonic for Science –structuralism’s main reference work– and of its recent translation into Spanish by updating the previous bibliographies with titles which have appeared since 1994 as well (...)
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  46.  24
    Advertising in Social Network Sites – Investigating the Social Influence of User-Generated Content on Online Advertising Effects.Holger Schramm & Johannes Knoll - 2015 - Communications 40 (3):341-360.
    In today’s social online world there is a variety of interaction and participatory possibilities which enable web users to actively produce content themselves. This user-generated content is omnipresent in the web and there is growing evidence that it is used to select or evaluate professionally created online information. The present study investigated how this surrounding content affects online advertising by drawing from social influence theory. Specifically, it was assumed that web users sharing an interpersonal relationship and/or a group membership (...)
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  47.  29
    False Advertising in Biological Markets: Partner Choice and the Problem of Reliability.Ben Fraser - 2013 - In K. Sterelny, R. Joyce, B. Calcott & B. Fraser (eds.), Cooperation and its Evolution. MIT Press.
    The partner choice approach to understanding the evolution of cooperation builds on approaches that focus on partner control by considering processes that occur prior to pair or group formation. Proponents of the partner choice approach rightly note that competition to be chosen as a partner can help solve the puzzle of cooperation. I aim to build on the partner choice approach by considering the role of signalling in partner choice. Partnership formation often requires reliable information. Signalling is thus important in (...)
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  48. The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.Aysen Bakir & Scott J. Vitell - 2010 - Journal of Business Ethics 91 (2):299-311.
    The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising, particularly of food and beverages, to reach this segment. At the same time, there is a critical debate among parents, government agencies, and industry experts as to the ethics of food advertising practices aimed toward children. The␣present study examines parents’ ethical views of food advertising targeting children. Findings indicate that parents’ beliefs concerning at least some dimensions (...)
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  49.  82
    Advertisements, Stereotypes, and Freedom of Expression.Moshe Cohen-Eliya & Yoav Hammer - 2004 - Journal of Social Philosophy 35 (2):165–187.
  50.  48
    Advertising Aristotle: A Preliminary Investigation Into the Contemporary Relevance of Aristotle’s Art of Rhetoric. [REVIEW]M. Burke - 2008 - Foundations of Science 13 (3-4):295-305.
    In this article, a preliminary investigation will be conducted in order to try to discover whether or not Aristotle’s the Art of Rhetoric can have any relevance as a handbook for the rhetoricians of the twenty-first century and in particular for advertising designers. First, the background against which this question is posed will be set out. Second, the chosen methodology will be explained. Thereafter, some qualitative data will be presented and discussed. Finally, some conclusions will be drawn suggesting that (...)
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