When we have a normative reason, and we act for that reason, it becomes our motivating reason. But we can have either kind of reason without having the other. Thus, if I jump into the canal, my motivating reason was provided by my belief; but I had no normative reason to jump. I merely thought I did. And, if I failed to notice that the canal was frozen, I had a reason not to jump that, because it was unknown to (...) me, did not motivate me. Though we can have normative reasons without being motivated, and vice versa, such reasons are closely related to our motivation. There are, however, very different views about what this relation is. This disagreement raises wider questions about what normative reasons are, and about which reasons there are. After sketching some of these views, I shall discuss some arguments by Williams, and then say where, in my opinion, the truth lies. [...] I [will] suggest why, as I believe, we should be non-reductive normative realists, and should regard all reasons as external. (shrink)

1. Presumably the point of, say, inculcating a moral outlook lies in a concern with how people live. It may seem that the very idea of a moral outlook makes room for, and requires, the existence of moral theory, conceived as a discipline which seeks to formulate acceptable principles of conduct. It is then natural to think of ethics as a branch of philosophy related to moral theory, so conceived, rather as the philosophy of science is related to science. On (...) this view, the primary topic of ethics is the concept of right conduct, and the nature and justification of principles of behaviour. If there is a place for an interest in the concept of virtue, it is a secondary place. Virtue is a disposition to behave rightly; the nature of virtue is explained, as it were, from the outside in. (shrink)

Derek Parfit takes an externalist and cognitivist view about normative reasons. I shall explore this view and add some arguments that support it. But I shall also raise a doubt about it at the end.

It is sometimes argued that virtue ethics is incapable of 'telling us what to do'. I explore what this could mean, and come to the conclusion that virtue ethics does enable this, in the only sense in which it is something which we would reasonably want in an ethical theory.