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  1. The principle of congruity in the prediction of attitude change.Charles E. Osgood & Percy H. Tannenbaum - 1955 - Psychological Review 62 (1):42-55.
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  • Conducting Interaction: Patterns of Behavior in Focused Encounters.Adam Kendon - 1990 - Cambridge University Press.
    This book makes available five classic studies of the organisation of behaviour in face-to-face interaction. It includes Adam Kendon's well-known study of gaze-direction in interaction, his study of greetings, of the interactional functions of facial expression and of the spatial organisation of naturally occurring interaction, as recorded by means of film or videotape. They represent some of the best work undertaken within the 'natural history' tradition of interaction studies, as originally formulated in the work of Bateson, Birdwhistell and Goffman. Chapter (...)
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