The article attempts to bridge semiotics with species conservation and management. Biosemiotic and cultural semiotic methodology is applied in the analysis of a case study – the early occurrence of the golden jackal in Estonia. Nine semi-structured interviews were carried out with the local inhabitants of the Matsalu region, professional zoologists and environmental officials who were involved in the golden jackals’ discourse. The interviews were analyzed for interactions between golden jackals and humans, expected ecological effects of golden jackals, communication between (...) different interest groups and central cultural motifs used to interpret the new species. It is argued that in the development of this discourse, the golden jackals’ own activity has played an essential role. At the same time, human cultural models also influence the interpretation of a new species to a considerable degree. Two of such models – the opposition of the own and the alien and the “settler’s” narrative – are brought out and analyzed. The effect of the fear of the unknown is also specified. To improve human communication about new or invasive species, it is suggested to raise awareness of the underlying cultural models and to use integrative communication as the developing discourse is dynamical and constantly changing for all interest groups. For a semiotic study of species management, it is suggested to combine methodology from biosemiotics, cultural semiotics and actor-network theory. (shrink)

The sources of the theory of the Estonian hexameter can be traced back to 17th-century Germany, where the long syllables of ancient hexameter were replaced with stressed ones, and short syllables with unstressed ones. Although such understanding is clearly inadequate, to a great extent it still holds ground in contemporary approaches. Hexameter, like any other verse metre, can be treated from two angles. First, as an abstract scheme which is realized in different texts, while the degree of realization can vary. (...) Second, hexameter can be viewed as a prototype and actual texts create a certain space further from or closer to the prototype. In both cases questions arise, first, about the limits of hexameter, and second, whether a given text has features of a random hexameter or reflects theauthor’s conscious intent. (shrink)

The relationship between nature and culture has become a popular focus in social science, but there have been few grounded accounts of trees. Providing shelter, fuel, food and tools, trees have played a vital role in human life from the earliest times, but their role in symbolic expression has been largely overlooked. For example, trees are often used to express nationalistic feelings. Germans drew heavily on tree and forest imagery in nation-building, and the idea of 'hearts of oak' has been (...) central to concepts of English identity. Classic scenes of ghoulish trees coming to life and forests closing in on unsuspecting passers-by commonly feature in the media. In other instances, trees are used to represent paradisical landscapes and symbolize the ideologies of conservation and concern for nature.Offering new theoretical ideas, this book looks at trees as agents that co-constitute places and cultures in relationship with human agency. What happens when trees connect with human labour, technology, retail and consumption systems? What are the ethical dimensions of these connections? The authors discuss how trees can affect and even define notions of place, and the ways that particular places are recognized culturally. Working trees, companion trees, wild trees and collected or conserved trees are considered in relation to the dynamic politics of conservation and development that affect the values given to trees in the contemporary world.Building on the growing field of landscape study, this book offers rich insights into the symbolic and practical roles of trees. It will be vital reading for anyone interested in the anthropology of landscape, forestry, conservation and development, and for those concerned with the social science of nature. (shrink)