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  1. Psicologia del consumo e neuroscienze.Gabriella Pracettoni & Claudio Lucchiari - 2014 - Lebenswelt: Aesthetics and Philosophy of Experience 4:89-118.
    Deciding what product to buy, what goods to use, what provider to rely on are choices we are dealing with everyday. Neuroimaging can substantially contribute to the study of how we make these decisions and how we develop a form of attachment towards products and brands. Nonetheless, we cannot underestimate the problems connected to this approach. Beyond the technical and methodological limits, there are clear difficulties of interpretation. Indeed, starting from weak theories, it is difficult to gather meaningful data, even (...)
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  • Damage to the prefrontal cortex increases utilitarian moral judgements.Michael Koenigs, Liane Young, Ralph Adolphs, Daniel Tranel, Fiery Cushman, Marc Hauser & Antonio Damasio - 2007 - Nature 446 (7138):908-911.
    The psychological and neurobiological processes underlying moral judgement have been the focus of many recent empirical studies1–11. Of central interest is whether emotions play a causal role in moral judgement, and, in parallel, how emotion-related areas of the brain contribute to moral judgement. Here we show that six patients with focal bilateral damage to the ventromedial prefrontal cortex (VMPC), a brain region necessary for the normal generation of emotions and, in particular, social emotions12–14, produce an abnor- mally ‘utilitarian’ pattern of (...)
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