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  1. Culture and the self: Implications for cognition, emotion, and motivation.Hazel R. Markus & Shinobu Kitayama - 1991 - Psychological Review 98 (2):224-253.
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  • “Economic man” in cross-cultural perspective: Behavioral experiments in 15 small-scale societies.Joseph Henrich, Robert Boyd, Samuel Bowles, Colin Camerer, Ernst Fehr, Herbert Gintis, Richard McElreath, Michael Alvard, Abigail Barr, Jean Ensminger, Natalie Smith Henrich, Kim Hill, Francisco Gil-White, Michael Gurven, Frank W. Marlowe & John Q. Patton - 2005 - Behavioral and Brain Sciences 28 (6):795-815.
    Researchers from across the social sciences have found consistent deviations from the predictions of the canonical model of self-interest in hundreds of experiments from around the world. This research, however, cannot determine whether the uniformity results from universal patterns of human behavior or from the limited cultural variation available among the university students used in virtually all prior experimental work. To address this, we undertook a cross-cultural study of behavior in ultimatum, public goods, and dictator games in a range of (...)
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