Category ratings as "subjective expected values": Implications for attitude formation and change

Psychological Review 80 (6):446-467 (1973)
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10.1037/h0035455

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Negativity bias in consumer price response to ethical information.Dirk C. Moosmayer - 2012 - Business Ethics: A European Review 21 (2):198-208.
Negativity bias in consumer price response to ethical information.Dirk C. Moosmayer - 2012 - Business Ethics, the Environment and Responsibility 21 (2):198-208.

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