Perceived Environmental Corporate Social Responsibility and Employees’ Innovative Behavior: A Stimulus–Organism–Response Perspective

Frontiers in Psychology 12 (2022)
  Copy   BIBTEX


Drawing from the stimulus-organism-response model, this study examines how and under what circumstances perceived environmental corporate social responsibility affects innovative behavior of employees in the context of environmental protection. Using a sample of 398 employees from different firms in the high energy-consuming industry of China, the results indicate that, at first, perceived ECSR provides a positive effect on organizational identification. Secondly, organizational identification has a positive influence on the innovative behavior of employees. Thirdly, organizational identification plays an important mediating effect between perceived ECSR and the innovative behavior of employees. Fourthly, both the effect of perceived ECSR on organizational identification and the indirect effect of perceived ECSR on the innovative behavior of the employees via organizational identification will be stronger when the levels of organizational trust are high. These findings add new insights into the perceived ECSR-employees’ innovative behavior relationship and provide important managerial implications for enhancing ECSR perception to improve the innovative behavior of employees.



    Upload a copy of this work     Papers currently archived: 74,310

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Personal Social Responsibility and Its Impact to Consumerism.Marta Karwacka - 2019 - In Aneta Długopolska-Mikonowicz, Sylwia Przytuła & Christopher Stehr (eds.), Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges. Springer Verlag. pp. 239-251.


Added to PP

2 (#1,392,759)

6 months
2 (#276,659)

Historical graph of downloads

Sorry, there are not enough data points to plot this chart.
How can I increase my downloads?