Abstract
I distinguish two kinds of pleasures – value–based pleasures, which can be explained in terms of the values of those who experience them, and brute pleasures, which cannot be so explained. I apply this distinction to three related projects. First, I critically examine a recent discussion of moral character by Colin McGinn, arguing that McGinn offers a distorted view of good character. Second, I try to elucidate certain remarks Aristotle makes about the relationships between pleasure and courage and pleasure and temperance. Third, I appeal to the distinction to elucidate the topic of moral improvement.