Exploring the structure of ethical attributions as a component of the consumer decision model: The vicarious versus personal perspective [Book Review]

Journal of Business Ethics 10 (4):285 - 293 (1991)
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Abstract

The managerial ethics literature is used as a base for the inclusion of Ethical Attribution, as an element in the consumer's decision process. A situational model of ethical consideration in consumer behavior is proposed and examined for Personal vs. Vicarious effects. Using a path analytic approach, unique structures are reported for Personal and Vicarious situations in the evaluation of a seller's unethical behavior. An attributional paradigm is suggested to explain the results.

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