Abstract

Why eschew luxury? The traditional arguments for frugality typically focus on what is good for the individual. Some see frugality as morally valuable because it tends to be associated with other virtues such as wisdom, honesty, or sincerity. Some find the natural, uncluttered, focused character of a simple lifestyle aesthetically appealing. The most common argument, though, is that simple living is the surest route – some even say the only route – to happiness.