Abstract

This exegesis questions and explores the types of identities that are emerging as a result of human engagement with contemporary communications and media technology. These identities are communicated, shaped and defined by the way we appropriate and engage with a smorgasbord of communications and media consumption technologies which merge in our imaginations to form a technosocial mediascape. As artist and teacher, consumer and prosumer, I participate in the technosocial mediascape, along with colleagues, students, artists, friends and family members. As we produce, communicate and ultimately co-create that technosocial environment, how are we changed by this experience? We contribute to a diverse and globally circulating, but paradoxically transient parade of data and media that apparatuses and humans together bring into existence. How does this mediascape impact on human ontology and sociology? What are the different ‘positions’—relationships with the mediascape—that emerge? My method derives from analysis of my own experience as an engaged and flexible ‘position-taker’ within the technosocial mediascape. I analyse my own creative practice with reference to a range of modernist, postmodernist and media theories. The technosocial enshrines the idea that technology and human behaviour are not separable, and draws on many theoretical sources, including phenomenology, the philosophy of language, design theory and digital media theory. All media, and mediums, are technosocial, because they impact on the praxis of identity. However, a range of contemporary media and mediums are more explicitly technosocial, and that is where my focus lies. I will suggest that the role of language in technosocial contexts is peculiar, important and under-theorised. Our ‘linguistic apparatuses’ offer an alternate concept of technology to the ‘heavy modernism’ of Martin Heidegger. I will explore ways in which technosocial engagement privileges fluid identities which drift in and out of different but co-existing realities. Various types of ‘immersion’—some neo-baroque and some neo-romantic—contribute to technosocially-engaged identity construction. Thus, our engagement with the technosocial mediascape challenges received ideas about personal identity, and indeed, the nature of the real.