Abstract

This chapter explores the future of global media ethics by focusing on a question that is a cause of misunderstanding and, perhaps, its greatest conceptual challenge: What is the goal of global media ethics? The chapter argues that the image of global media ethics has been distorted by the view that a global ethic must consist of one, uniquely correct set of principles affirmed by a large majority of journalists around the world. Instead, the chapter proposes the idea of global media ethics as plural in structure and method, as different discourses across different cultures. The future of global media ethics is participation in webs of de-centered discourse about the changing world of global media.