This paper explores the role and impact of advertising in the French urban planning on citizens’ perception with a close examination of the implications and connections between citizens and outdoor advertising. Significant changes in quantity and form of outdoor advertising have been defined under French regulations. Our knowledge is now mass mediated in public spaces. More and more visible and gargantuan advertising signs surround and even invade our environment for strict commercial benefits. The ‘invasion’ of commercial signs can be compared to a visual pollution affecting our perception, autonomy in thinking and health depending on the part of the population being considered
Keywords Communication  Vision  Space  Game of power  Advertising  Visibility  Visual pollution  French regulations  Urban landscape
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DOI 10.1007/s11196-013-9327-8
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References found in this work BETA

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French Urban Space Management: A Visual Semiotic Approach Behind Power and Control. [REVIEW]Anne Wagner - 2011 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 24 (2):227-241.

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Can Informative Traffic Signs Also Be Obligatory? Polish Constitutional Tribunal and Supreme Court Versus Traffic Signs.Michał Dudek - 2018 - International Journal for the Semiotics of Law - Revue Internationale de Sémiotique Juridique 31 (4):771-785.

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