Journal of Business Ethics 43 (1-2):33 - 47 (2003)

This manuscript reviews and synthesizes most of the major research studies in the area of consumer ethics that have appeared since 1990. It examines both conceptual and empirical works with an objective of encouraging researchers to pursue research in the consumer ethics area. Toward this end, the paper also suggests directions for future research.
Keywords business ethics  consumer behavior  consumer ethics  literature review  moral reasoning
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Reprint years 2004
DOI 10.1023/A:1022907014295
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