Abstract

This is an excerpt from the contentThe reasons that drive individuals to develop new technologies and to disseminate them in new products and processes, and the capacity to develop original solutions to technological problems, can be analysed with the concepts typical of individual and social cognitive psychology. Various aspects of cognitive activity address innovation. In particular, the capacity to grasp the latent questions and needs of the market that lies behind the possibility to identify opportunities for new products or services; the means of generating solutions that can respond effectively to the realisation of these new opportunities; problem solving processes in the identification of new procedures that underpin process inventions and new manufacturing techniques; the risk of innovative behaviour and the contexts that can favour a greater or lesser propensity to develop innovative solutions. The best historical example of the two stages of the identification of the problem/opportunity and the generation of