Searching for flavor labels in food products: the influence of color-flavor congruence and association strength

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Frontiers in Psychology 6 (2015)
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10.3389/fpsyg.2015.00301

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Visual search and stimulus similar¬ity.John Duncan & Glyn W. Humphreys - 1989 - Psychological Review 96 (3):433-458.
Crossmodal Space and Crossmodal Attention.Charles Spence & Jon Driver (eds.) - 2004 - Oxford University Press.

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