Abstract

The conceptualization of CSR has been steadily establishing and evolving, and even after decades of research there is still no consensus regarding CSR definition and scope. In a world of multiple definitions and approaches, every company needs to find its own way and “translate” vague idea of CSR into company-specific and context-related CSR program. Three large Danish companies with the substantial experience in CSR were chosen in order to investigate their set of CSR activities and initiatives—“organizational CSR portfolio.” Their CSR related reports were qualitatively evaluated according to the categories which were suggested for each pillar of CSR concept—environmental, social and economic. The paper performs longitudinal study of organizational CSR portfolios which contributes to a better understanding of priorities in CSR field for different types of organizations and reveals changes in corporate CSR policies of leading companies over the last five years.