Abstract

In this essay, we will argue that acts of resistance within "attention economies" take the form of a wager isomorphic to the one delineated by Blaise Pascal in his Pensées. First, we examine the role of relevance in communication, interpretation, and understanding. Second, we turn to Cécile Malaspina's conception of noise, which allows us to grasp the intricate relation between judgment and uncertainty. Next, we exemplify our claim by analyzing David Foster Wallace's The Pale King and J.J. Voskuil's seven-volume series Het Bureau. In both texts, noise as an epistemic and aesthetic technique operates on a diegetic and metatextual level. Rather than warranting efficiency and optimization through the filter model of attention, we will develop an ethics of noise that opens up the possibility to re-individuate the subject of "attention economies."