Abstract

The current of cyberfeminism has been active for 30 years now, also referred to as the “third wave” of feminism. Despite being an ambiguous and multifaceted movement involving multiple instances, cyberfeminism is represented in the imagination by women with strong knowledge of media and digital technologies. The purpose of this article is to analyze the socially and culturally constructed value that the media assume in this movement. The very concept of identity is undergoing a phenomenon of control whereby it is redefined by “control grids” (D. Haraway) that prevent free access to participation in life on the web. The utopian theories of feminists actually alternate with fundamental gender analyses within cyberspace that determine the amount of access to resources. The last phase of this phenomenon is instead characterized by the intent to break down gender inequalities through a series of digital products that produce changes in common perceptions: online magazines, YouTube channels, webinars, and entrepreneurship actions on the web. New media and, more generally, access to information are fundamental to social and political participation, in which the phenomenon of exclusion or production of inequalities is more visible. Gender divisions on the web also reinforce sociocultural barriers and sometimes create regressive and destructive forms of social bonds. Globalization also affects these dynamics and accentuates exaggerated forms of individualism and cognitive stiffening, which further accentuate the distinctive traits of gender inequalities in cyberspace.