Abstract
In the detailed, cogent, and well‐referenced Rationing Is Not a Four‐Letter Word: Setting Limits on Healthcare, Phillip Rosoff takes up an emotion‐laden entrenched argument as challenging as iPhone purchasing for teens—trying to convince a skeptical public and medical profession that “rationing” is just fine. According to Rosoff, despite its near expletive status, the “R word”—the much‐maligned third rail of American health policy‐is an inevitable and sensible choice for the future of health care in the United States. It is—rather like the iPhone 4S—good enough, much cheaper, and really not that bad.