Abstract

A celebration of a distinctly American form of commercial architecture The only comprehensive history of America's 5-&-10-cent stores It was where you went to browse the latest issues of Life and Photoplay, where the folks bought reading glasses, and where your mom took you for a hot dog and a malted. It was the local 5-&-10-cent store, and it was an integral part of everyday life. In this lavishly illustrated homage to the 5-&-10-cent store, architectural historian Bernice Thomas looks at the architectural achievements of the Kress Company. Devoted to bringing outstanding design to Main Street America, Kress supported an architectural division of more than 100 architects and draftsmen. The over 200 stores these people designed and built between 1900 and 1950 set a new standard in commercial architecture. Thomas takes us on an illustrated tour of sites across the United States —from New Orleans to Honolulu, Albuquerque to New York. She introduces us to the architects and how they deftly balanced sound merchandising principles with aesthetics.