The Reality of Marketing Services in Palestine Cellular Communications Company (Jawwal)

International Journal of Academic Multidisciplinary Research (IJAMR) 3 (10):77-86 (2019)
  Copy   BIBTEX

Abstract

This study aimed to identify the reality of marketing services in Palestine Cellular Communications Company (Jawwal) from the viewpoint of the workers, where the researchers used the descriptive analytical method, through a questionnaire randomly distributed to the sample of workers in Palestine Cellular Communications Company (Jawwal) in Gaza Strip reached (60) employees. The study reached a number of results, the most important of which are: The results showed that there is a high level of efficiency of marketing services in Palestine Cellular Communications Company (Jawwal) with a relative weight (91.63%). The results showed that there were no statistically significant differences in the efficiency of marketing services according to the gender variable in favor of males. The study made a number of recommendations, the most important of which are: Attention to the use of electronic publishing means to motivate beneficiaries to receive the company's services. Increase the confidence of the beneficiaries in the company's services by offering competitive campaigns that meet the needs of the beneficiaries.

Links

PhilArchive

External links

  • This entry has no external links. Add one.
Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Electronic Banking Services from the Point of View of Bank Customers in Palestine.Suliman A. El Talla, Mazen J. Al Shobaki & Samy S. Abu-Naser - 2019 - International Journal of Academic Accounting, Finance and Management Research (IJAAFMR) 3 (10):45-60.
The Reality of Using Social Networks in Technical Colleges in Palestine.Samy S. Abu-Naser, Mazen J. Al Shobaki, Youssef M. Abu Amuna & Suliman A. El Talla - 2018 - International Journal of Engineering and Information Systems (IJEAIS) 2 (1):142-158.
The Reality of Technical Education in Palestine.Suliman A. El Talla, Samy S. Abu-Naser, Mazen J. Al Shobaki & Youssef M. Abu Amuna - 2017 - International Journal of Engineering and Information Systems (IJEAIS) 1 (10):102-117.
Towards a Framework of Countermarketing.Joseph L. Bonnici - 1992 - Dissertation, University of Georgia

Analytics

Added to PP
2019-11-16

Downloads
356 (#57,391)

6 months
86 (#56,002)

Historical graph of downloads
How can I increase my downloads?

Author Profiles

Samy S. Abu-Naser
North Dakota State University (PhD)

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references