Social Media for Corporate Social Responsibility Strategy Creation and Communication in Poland

In Aneta Długopolska-Mikonowicz, Sylwia Przytuła & Christopher Stehr (eds.), Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges. Springer Verlag. pp. 273-286 (2019)
  Copy   BIBTEX

Abstract

The aim of this chapter is to indicate the potential ways of using social media in the field of creating and communicating the corporate social responsibility strategy, as well as to analyze the current status of using these tools in the area of CSR in Poland. The author identified potential areas of utilizing social media in the creation and communication of CSR strategies as well as its related benefits and risks. Also examined was how three companies, which were acknowledged in the Responsible Companies Ranking 2017 as CSR leaders in Poland, use social media in communicating and creating CSR programs. Additionally, the author points out potential future areas for change in corporate social responsibility actions caused by the further development of the Internet.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 90,616

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Personal Social Responsibility and Its Impact to Consumerism.Marta Karwacka - 2019 - In Aneta Długopolska-Mikonowicz, Sylwia Przytuła & Christopher Stehr (eds.), Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges. Springer Verlag. pp. 239-251.
Communicating Corporate Social Responsibility – Brand management.Cecelia Mark-Herbert & Carolina von Schantz - 2007 - Electronic Journal of Business Ethics and Organization Studies 12 (2):4-11.
CSR Level of Enterprises in Poland: Before and After Transition.Magdalena Rojek-Nowosielska - 2019 - In Aneta Długopolska-Mikonowicz, Sylwia Przytuła & Christopher Stehr (eds.), Corporate Social Responsibility in Poland: Strategies, Opportunities and Challenges. Springer Verlag. pp. 123-133.
Social Audits as Media Watchdogging.Walter B. Jaehnig & Uche Onyebadi - 2011 - Journal of Mass Media Ethics 26 (1):2-20.

Analytics

Added to PP
2020-02-07

Downloads
1 (#1,770,361)

6 months
1 (#1,042,085)

Historical graph of downloads

Sorry, there are not enough data points to plot this chart.
How can I increase my downloads?

Citations of this work

No citations found.

Add more citations

References found in this work

No references found.

Add more references