Abstract

In his works for a few decades since the 1960s, Theodore Roszak, professor of California State University, has made an emphatic call to rethink all the fundamental objectives and values of the techno-scientific civilization and consumer society. His name became famous when he published his book “The Making of a Counterculture. Reflections on the Technotronic Society and Its Youthful Opposition” (New York, 1968), supporting the oppositional movement of the young Americans which he named counterculture. Theodore Roszak came to the conclusion that the consumer society did not bring happiness to all people, that it could rapidly bring mankind to an environmental disaster, and that it is a blind alley in terms of social development.