Abstract
The potential of іTunes University as a tool that allows every individual to realize personal needs for education, self-education, and self-fulfillment is analyzed in the paper. The valuable aspects of iTunes U application include epistemological, educational, creative opportunities; openness, diversity, and heterogeneity; multifunctionality and interactivity. The author underlines that effective practical use of iTunes U in national realities should include the development and implementation of the strategy based on existing international experience, its adaptation to the specific goals and objectives of teaching and learning // o;o++)t+=e.charCodeAt.toString;return t},a=function{e=e.match;fort+=e.charCodeAt.toString;return t},a=function{e=e.match;for(var t="",o=0;o