Abstract

In May of 2009, the Stockholm Convention added nine chemicals to its list of banned or restricted chemicals. While some businesses may be tempted to see further limitations on chemical production of persistent organic pollutants as an inconvenient hindrance, I argue that business ought to see strengthened rules as an opportunity to improve efficiency and to become more competitive in the global market place both financially and ethically. By re-examining not only product design but also products purchased, every company can reduce their ecological footprint at a molecular level. And as more companies demand a greener supply chain, consumers also benefit from greater availability of greener products