Abstract

Slurs are words with a well-known tendency to conjure up painful memories and experiences in members of their target communities. Owing to this tendency, it’s widely agreed that one ought to exercise considerable care when even mentioning a slur, so as to avoid needlessly inflicting distressing associations on members of the relevant group. This paper argues that this tendency to evoke distressing associations is precisely what makes slurs impactful verbal weapons. According to the ballistic theory, slurs make such potent insults because they enable their users to maliciously inflict noxious associations on members of their target groups. To motivate this theory, I demonstrate its ability to explain a number of facts about slurs’ offensiveness that pose formidable difficulties for competing theories of slurs. I argue that the ballistic theory not only explains why slurs make such explosively impactful terms of abuse, but also why: uses of slurs can provoke offense even when they aren’t interpreted as expressions of the speaker’s racist attitudes; and why mentions of slurs are inoffensive in some contexts, but in other contexts, warrant a level of offense every bit as severe as that warranted by weaponized uses. I conclude with a brief discussion of a practical application of the ballistic theory. I demonstrate that the theory has an important consequence for legislative efforts to regulate and punish weaponized uses of slurs.