Abstract

The paper takes as its point of departure a more modern, pragmatics-based concept of “genre” at the base of which is the a notion of a social activity in a specific configuration or actional purpose, with use of language embedded in and determined by these pragmatic, language-external vectors. Such a concept lends itself more easily to a conceptualization of a complex social action like mobbing as a unitary, coordinated activity, with all component actions steered by a joined overarching goal. Testing the notion of “genre” on such a complex borderline case will at the same time bring out both defining structural properties of mobbing actions and the theoretical issues incumbent on the notion of “genre”, especially how far the concept can be stretched to cover complex, multimedial social actions.