SAGE Publications (
1980)
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Abstract
The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or institutions, the authors instead encourage the reader to see the interrelated processes by which information in diffused. The authors utilize social science concepts and techniques to enlarge and enrich our understanding of communication in historical perspective.