Abstract

In this paper we draw from the literatures on corporate nonmarket strategies, resource-based view of the firm, and industry life-cycle to investigate how the market and nonmarket strategic resources of a firm change in the emergence of an industry lifecycle. We do this by examining the outsourcing business in Finnish primary healthcare from its inception in 2004 to 2009. Theoretically, we aim to contribute to the discussion of the importance of strategic resources (both market and nonmarket) in the early phase of an industry life cycle, and how these resources evolve over time.