Journal of Business Ethics 77 (4):377-403 (2008)

Abstract
In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being . We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing and is superior to transactional marketing . Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms
Keywords Philosophy   Quality of Life Research   Management   Economic Growth   Ethics
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DOI 10.1007/s10551-007-9363-y
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References found in this work BETA

The Wealth of Nations.Adam Smith - 1976 - Hackett Publishing Company.
Capitalism and Freedom.Milton Friedman - 1962 - Ethics 74 (1):70-72.
Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.

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