Journal of Business Ethics 77 (4):377-403 (2008)

In this article we build on the program of research in well-being marketing by further conceptualizing and refining the conceptual domain of the concept of consumer well-being . We then argue that well-being marketing is a business philosophy grounded in business ethics. We show how this philosophy is an ethical extension of relationship marketing and is superior to transactional marketing . Additionally, we argue that well-being marketing is based on duty ethics concepts, specifically the duty of beneficence and non-maleficence. Subsequently, we show how the well-being concept guides marketing decisions for consumer goods firms
Keywords Philosophy   Quality of Life Research   Management   Economic Growth   Ethics
Categories (categorize this paper)
DOI 10.1007/s10551-007-9363-y
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 69,160
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

The Wealth of Nations.Adam Smith - 1976 - Hackett Publishing Company.
Capitalism and Freedom.Milton Friedman - 1962 - Ethics 74 (1):70-72.
Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.

View all 13 references / Add more references

Citations of this work BETA

View all 6 citations / Add more citations

Similar books and articles

Marketing Ethics and Education: Some Empirical Findings. [REVIEW]Sharyne Merritt - 1991 - Journal of Business Ethics 10 (8):625 - 632.


Added to PP index

Total views
105 ( #110,211 of 2,499,299 )

Recent downloads (6 months)
1 ( #418,195 of 2,499,299 )

How can I increase my downloads?


My notes