Abstract

Epicurus was a Greek philosopher and more interested in pleasure or its pursuit than other ideals. He said, “No pleasure is a bad thing in itself, but the things which produce certain pleasures entail disturbances many times greater than the pleasures themselves.” Epicurus tells us that wisdom is the knowledge of which pleasures are good for us. While at times this led to a negative view of his philosophy, the reality is his thinking was very advanced and developed, leading to his ideas becoming highly influential in modern thought in many regions of the world today. His simple philosophies of avoiding pain, leading a simple life, and attaining knowledge have made his philosophy both attractive and influential to many. One important Indian Philosophy “Charvaka” take this world to be the only reality. Out of the four human values - Dharma, artha, kama, and moksha - they advocate pursuit of kama only and artha merely as a facilitating means for the purpose. For Charvaka, the goal of human life to attain the maximum amount of pleasure in this life, avoiding pain as far as possible. A good life is a life of maximum enjoyment. A good action is one which leads to a balance of pleasure and a bad action is one which brings about more pain than pleasure. In present times, consumerism is all pervading, the real spirit for any developing economy is to develop products and marketing practices advocating consumerism and it is inevitable to safeguard the interest of consumers at large. Consumerism is the belief that personal wellbeing and happiness depends to a very large extent on the level of personal consumption, particularly on the purchase of material goods. The idea is not simply that wellbeing depends upon a standard of living above some threshold, but that at the center of happiness is consumption and material possessions. It is an attempt of this paper to see the relation between these philosophies and try to find common characteristics which lead man to lead a happy and satisfactorily life.