Journal of Business Ethics 107 (2):91-102 (2012)
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Abstract |
Does the level of marketing activity in a country contribute to societal well-being or quality of life? Does economic efficiency also play a positive role in societal well-being? Does economic efficiency also moderate or mediate the marketing activity effect on societal well-being? Marketing activity refers to the pervasiveness of promotion expenditures and number of retail outlets per capita in a country. Economic efficiency refers to the extent to which the economy is unhampered by corruption, burdensome government regulation, and a large informal economy. We used secondary data from the World Bank and other statistical sources to answer these questions. Our study findings suggest that both marketing activity and economic efficiency contribute positively to societal well-being, and that economic efficiency plays more of a mediator than moderator role between marketing activity and societal well-being. The public policy implication of this study is that increases in marketing activity and economic efficiency in countries characterized as low on both dimensions should significantly increase the quality of life in those countries
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Keywords | Societal well-being Quality of life Marketing activity Economic efficiency Marketing and quality of life Marketing well-being Marketing systems |
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DOI | 10.1007/s10551-011-1030-7 |
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References found in this work BETA
The Impact of Trust on Business, International Security and the Quality of Life.Alex C. Michalos - 1990 - Journal of Business Ethics 9 (8):619 - 638.
Book Reviews. [REVIEW]David L. Perry & Alex Michalos - 1990 - Journal of Business Ethics 9 (3):279-281.
Citations of this work BETA
Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-Righteousness on Consumers’ Ethical Judgments.Denni Arli, Felix Septianto & Rafi M. M. I. Chowdhury - 2020 - Journal of Business Ethics 171 (2):295-316.
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