Personal and professional values underlying the ethical judgments of marketers

Journal of Business Ethics 12 (7):525 - 533 (1993)
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This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association''s professional members. The results generally indicate that a marketer''s ethical judgments can be partially explained by his/her personal and professional values.



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