Personal and professional values underlying the ethical judgments of marketers

Journal of Business Ethics 12 (7):525 - 533 (1993)
  Copy   BIBTEX

Abstract

This study explores the relative influences of two levels of value orientations, personal values and professional values, underlying the ethical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association''s professional members. The results generally indicate that a marketer''s ethical judgments can be partially explained by his/her personal and professional values.

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 92,197

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Analytics

Added to PP
2009-01-28

Downloads
50 (#319,696)

6 months
5 (#647,370)

Historical graph of downloads
How can I increase my downloads?