Journal of Business Ethics 16 (10):1001-1010 (1997)

We argue that the stakeholder perspective on corporate social responsibility is in the process of being enlarged. Due to the process of institutional isomorphism, corporations are increasingly adopting organizational features designed to promote proactivity over mere reactivity in their stakeholder relationships. We identify two sources of pressure promoting the emergence of the proactive corporation -- stakeholder activism and the recognition of the social embeddedness of the economy. The final section describes four organizational design dimensions being installed by the more proactive corporations today -- cooperation, participation, negotiation, and direct anticipation.
Keywords Philosophy   Ethics   Business Education   Economic Growth   Management
Categories (categorize this paper)
Reprint years 2004
DOI 10.1023/A:1017957618855
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 69,078
Through your library

References found in this work BETA

Morals by Agreement.David P. Gauthier - 1986 - Oxford University Press.
Business Ethics and Stakeholder Analysis.Kenneth E. Goodpaster - 1991 - Business Ethics Quarterly 1 (1):53-73.
Corporate Strategy and the Search for Ethics.R. Edward Freeman & Daniel R. Gilbert - 1992 - Journal of Business Ethics 11 (7):514-554.

View all 10 references / Add more references

Citations of this work BETA

Corporate Social Responsibility and Firm Size.Krishna Udayasankar - 2008 - Journal of Business Ethics 83 (2):167-175.

View all 45 citations / Add more citations

Similar books and articles


Added to PP index

Total views
23 ( #490,106 of 2,498,932 )

Recent downloads (6 months)
1 ( #421,180 of 2,498,932 )

How can I increase my downloads?


My notes